The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman is one of the students nominated to be Hero of the year, with everybody believing she will actually win the prize. When Big Barda accidently breaks Wonder Woman Shield, she (With Supergirl, Batgirl and Bumble Bee) travels to Themyscira to repair it. Her friends meets her mother, Queen Hippolyta, who is overly proud of her, having rooms devoted to her daughter trophies. After rescuing a captive Hyppolita, Wonder Woman goes back to Super Hero High to fight Eclipso. When Eclipso retrieves to the moon, Supergirl and Wonder Woman travels there and together managed to defeats the enemy. After Bumble Bee win the Hero of the Year award, Wonder Woman asks Hippolyta if she is not dissapointed by her, but her mother replies that she cannot be more proud. She is voiced by Grey DeLisle.
During 1942 to 1947, images of bound and gagged women frequently graced the covers of both Sensation Comics and Wonder Woman. An early example includes a scene in Wonder Woman #3 (Feb.-March 1943), Wonder Woman herself ties up several women, dresses them in deer costumes and chases them through the forest. Later she rebinds them and displays them on a platter.
After the meeting, Trevor's superior berated him for taking a woman into the war room. Morgan then introduced himself to Diana. She began to introduce herself as "Diana, Princess of Themyscira," but Trevor cut her off to maintain her secret identity, calling her "Diana Prince." Trevor then informed Morgan that he'd managed to steal Doctor Poison's notebook.
"Gas was intended to win the war. On that much Wonder Woman is absolutely right." said David Hambling in Popular Mechanics. Rachel Becker of The Verge stated that despite the scientific liberties of using a "hydrogen-based" chemical weapon as a plot device, the film succeeds in evoking real and horrifying history. "First off, mustard gas is such a horrible, terrifying weapon, it doesn't need to be made more potent. But if you were a chemist bent on raining destruction on the Allied forces, you wouldn't do it by replacing the sulfur atom in mustard gas with a hydrogen atom. You'd know that sulfur is the linchpin holding together this poisonous molecule."
Following Pérez, William Messner-Loebs took over as writer and Mike Deodato became the artist for the title. Messner-Loebs introduced Diana's Daxamite friend Julia in Wonder Woman vol. 2 #68 during the six-issue space arc. Messner-Loebs's most memorable contribution to the title was the introduction of the red-headed Amazon Artemis, who took over the mantle of Wonder Woman for a short time. He also included a subplot during his run in an attempt to further humanize Diana by having her work for a fictional fast food chain called "Taco Whiz".
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.
“I have the good Sergeant’s letter in which he expresses his enthusiasm over chains for women—so what?” As a practicing clinical psychologist, he said, he was unimpressed. “Some day I’ll make you a list of all the items about women that different people have been known to get passionate over—women’s hair, boots, belts, silk worn by women, gloves, stockings, garters, panties, bare backs,” he promised. “You can’t have a real woman character in any form of fiction without touching off a great many readers’ erotic fancies. Which is swell, I say.”
Gaines was hugely relieved, at least until September 1943, when a letter arrived from John D. Jacobs, a U.S. Army staff sergeant in the 291st Infantry, stationed at Fort Leonard Wood, Missouri. “I am one of those odd, perhaps unfortunate men who derive an extreme erotic pleasure from the mere thought of a beautiful girl, chained or bound, or masked, or wearing extreme high-heels or high-laced boots,—in fact, any sort of constriction or strain whatsoever,” Jacobs wrote. He wanted to know whether the author of Wonder Woman himself had in his possession any of the items depicted in the stories, “the leather mask, or the wide iron collar from Tibet, or the Greek ankle manacle? Or do you just ‘dream up’ these things?”
The origin of Wonder Woman and the psychological reasoning behind why William Morton Marston created her in the way he did illustrated Marston's educational, ethical, and moral values. "William Marston intended her to be a feminist character, showing young boys the illimitable possibilities of a woman who could be considered just as strong as the famed Superman." Gladys L. Knight explains the impact and influences that superheroes have on us in society ranging from the 1870s until the present day.
Lasso of Hestia: Wonder Woman's completely indestructible weapon, with the ability to force anyone it captures to obey the lasso's wielder and tell the truth. She successfully wielded it against Steve Trevor (in order to get the experienced spy to tell her the truth), General Ludendorff (in order to prevent his escape and kill him), Ares (in order to keep up with the violent God of War in battle), Doomsday (in order to temporarily restrain him, while Batman weakened him, and Superman delivered the finishing blow), and the resurrected Superman (in order to restrain him until the post-mortem amnesia wore off).
Following the 2016 DC Rebirth continuity relaunch, Wonder Woman's outfit was redesigned to resemble the one worn in the film Batman v Superman: Dawn of Justice. This outfit is a red bustier with a gold eagle, a blue leather skirt with gold edges with two stars, and knee-high red boots with gold knee guards and accents. Her tiara once again is gold with a red star. She occasionally wears a red cape with a gold clasp and edges.[volume & issue needed] She continues to wear this updated outfit in DC Universe, the continuity established after Rebirth.
Starting in Wonder Woman vol. 2 #51, the Amazons, who had revealed their presence to the world in Wonder Woman vol. 2 #50, are blamed for a series of murders and for the theft of various artifacts. The Amazons are then taken into custody, Queen Hippolyta is nowhere to be found and Steve Trevor is forced by General Yedziniak to attack Themyscira. These events lead to the "War of the Gods" occurring. The culprit of the murders, thefts and the framing of the Amazons is revealed to be the witch Circe, who "kills" Diana by reverting her form back into the clay she was born from. Later, Wonder Woman is brought back to life and together with Donna Troy, battles Circe and ultimately defeats her. Circe would later return by unknown means.